Transparent LED displays & smart shop windows Turn your windows into a digital experience.

Often, yes. Film or mesh goes on the inside of suitable glass, while rigid panels and freestanding posters stand behind it without touching the glass. Either way the display needs a slim controller and power nearby, so our partner checks the glazing, the space behind it and the power before recommending one.

Yes, to a degree. The LEDs sit in fine strips with clear gaps, and manufacturers quote transparency from roughly 60 to over 90 per cent depending on the product and pixel spacing. Finer spacing gives a sharper picture but lets less light through, and the glazing itself also reduces light.

Yes, with the right specification. Visibility depends on brightness and on which way the window faces. A shaded or north-facing window needs less brightness than one in direct sun, so our partner checks orientation before recommending a product.

Yes. The display runs from a controller that connects to content management software, so you can upload, schedule and change campaigns without visiting the shop. The exact software depends on the system chosen.

Yes: video, animation and still images. Bold, high-contrast content works best on a see-through display; fine text and pale imagery read less well. Black areas don’t light up, so they show as clear glass, which good window content uses on purpose. See designing content for a see-through window.

The window looks much like ordinary glass. Up close you can see the fine lines of the LEDs, but from the street the view into the shop is largely clear.

Our specialist partner quotes for each window, because the area, pixel spacing, brightness, glazing, installation and content all affect the price. Send the dimensions and a photo with your enquiry and we’ll pass them on for an indicative figure. See request a quote.

Often they need checking. In England, an illuminated advertisement within a metre of a shop window is not covered by the exemption for adverts inside buildings, so the advertisement rules apply. Depending on the location, brightness and whether images move, advertisement consent may be needed, and councils can set brightness limits or restrict moving images. Listed buildings and conservation areas add further restrictions, and rules differ in Scotland, Wales and Northern Ireland. Check with your local planning authority early: getting any consent needed is the responsibility of the shop.

No. Glass type and condition, size, orientation, what sits behind the window, access for installation and power all matter. Some windows suit a different approach, such as a display standing behind the glass.

Yes. Panels and posters simply come out, and film or mesh can often be removed from suitable glass, which matters for pop-ups and short leases. Tell us if the display is temporary before anything is fitted, so the product and fixing suit it.

It needn’t be. Displays can dim automatically with a light sensor, so the picture stays comfortable after dark. That also helps with council brightness limits, which often refer to the Institution of Lighting Professionals’ guidance on illuminated advertisements (PLG05).

Choose one thing to measure before it goes live, such as people entering the shop, scans of a QR code shown on the display, or sales of the featured product, and compare the weeks before and after. Because the content can change, you can try a new campaign and measure again.

Usually your own designer or agency, and you update the display yourself through its software, usually from a computer or phone. See designing content for a see-through window for what works well.